Kalahari Snacks’ air dried beef chips

We first spotted Kalahari Snacks’ air dried beef chips at Natural Products Expo East. It’s not a jerky, but “simply-spiced top round beef, sliced and roasted to the perfect crunch.” It’s somewhat similar to biltong — the South African snack we tested in mid-2019 — except biltong is cured. According to NPD Group’s “The Future of Snacking” report, there’s a strong outlook for savory snack items, especially those that are healthier options. Available online in three varieties — original, rosemary citrus, and southwest verde — these simple snacks boast that they are soy free and gluten free, and that they have zero sugar and high protein. As many are now looking to their snacks for a functional benefit, we asked our tasters to give the “original” flavor a try.

DEMOGRAPHICS

Our tasters ranged in age from 16 and up, and included a “very committed” jerky eater.

FIRST IMPRESSIONS AND APPEARANCE

Tasters noticed a number of things about Kalahari’s beef chips, upon first inspecting the product. Some remarked on the “eye-catching” and “catchy” packaging, while one taster thought the bag’s small size suggested a price of “$0.99 to $1.99,” rather than the retail price of $3.66 to $4.99. Another taster noted a “meaty aroma” upon opening the bag, and others spotted the “clean ingredient statement”….
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