U&I Collaboration LLC

ARE YOUR DECISIONS ANCHORED IN THE  “WHY”?

We empower you with the knowledge and insights you need to hit the ground running immediately following your research!

Our design-thinking approaches, context-based learning strategies and proprietary methodologies adapt to your business situation utilizing our team’s expertise in:

consumer insights   |   culinary arts   |   data science   |   sensory evaluation practices   |   food science 

“People are consumers. Consumers ARE people. It has to be about people.”

– JACQUELINE BECKLEY, FOUNDER – THE UNDERSTANDING & INSIGHT GROUP, LLC

What we’re into right now:

Read our latest “Taste Test” articles published by Meatingplace and its sister publication “Alt-Meat” for how real people experience meat and alternative meat products on store shelves today.

Ready to go deeper?

Take a peek at our corporate bibliography and the latest research on Mouth Behavior.